Let My People Go Surfing - The Patagonia Story by Yvon Chouinard
This is THE definitive book about how to run and modern coopration built on tradioitnal and ethical values.
About the Author
Yvon Chouinard is the founder and owner of Patagonia, Inc., and author of Let My People Go Surfing, The Responsible Company, and Simple Fly Fishing. He lives in Ventura, CA
From the Foreword by Naomi Klein
“This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” - Naomi Klein, author of the bestselling book This Changes Everything
From the Preface
256 pages, including a 16-page full-color photo gallery