YETI was founded in 2006 based on a deep love for the outdoors and the belief that if something doesn’t work, fix it. And if it doesn’t exist, build it. Since then, we've been designing products that last for generations, get you out into the Wild, and keep you there longer.
We’ve expanded into other products and categories since those first coolers, but our bull-simple approach to design hasn’t changed. Focus on quality. Design for durability. Never cut corners on form or function. It’s the same philosophy we’ve used to make drinkware, soft coolers, chairs, bags, cargo and more. Built for the Wild™ means it’s built to last.
